Public Relations Specialist — Media & Communication

Manages a brand or person's public image.

What they do

Public relations specialists manage how an organisation communicates with its audiences — press, government, investors, employees, and the general public. They craft press releases, coordinate media coverage, handle crisis communications, and build long-term brand reputation. They work at PR agencies, corporations, government bodies, NGOs, and entertainment companies.

Education path

Any stream → BA Mass Comm/PR, then optional MA.

Entrance exams

• CUET
• institute tests

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