Marketing & Advertising Professional — Marketing & Advertising

Builds brands and drives demand for products.

What they do

Marketing and Advertising Professionals plan, create and execute campaigns that connect brands to consumers. They develop integrated marketing strategies across traditional media (TV, print, OOH) and digital channels, managing creative agencies, media buyers and data analysts to achieve brand and sales objectives.

Education path

Any stream → BBA/BMS, then optional MBA (Marketing).

Entrance exams

• CUET
• CAT/XAT (MBA)

Key skills

• Creativity
• Communication
• Analysis
• People sense

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