Market Research Analyst — Marketing & Advertising

Finds out what customers want using data.

What they do

Market Research Analysts design and execute studies to understand consumer behaviour, market size, competition and trends. They collect primary data (surveys, focus groups, ethnography) and secondary data (industry reports, databases), then synthesise insights that guide product launches, pricing, advertising and business strategy.

Education path

Any stream → BBA/Economics/Statistics + MBA.

Entrance exams

• CAT/XAT
• CUET

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