Digital Marketing Specialist — Marketing & Advertising

Grows brands online through search, social and ads.

What they do

Digital Marketing Specialists plan and execute online marketing activities — search, social media, content, email, paid advertising and analytics — to grow brand awareness, leads and revenue. They work with data constantly, optimising campaigns in real time, and must stay ahead of algorithm changes and platform shifts.

Education path

Any stream → graduation + digital marketing skills/certs.

Entrance exams

• CUET
• skills-led/certifications

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