Brand Manager — Marketing & Advertising

Owns and grows a brand's identity and success.

What they do

Brand Managers steward a product or corporate brand — developing its positioning, visual identity, communications and consumer perception. They work across advertising, packaging, media planning and customer insights to ensure the brand grows equity and market share. In FMCG companies, they typically own a specific product or category.

Education path

Any stream → BBA → MBA Marketing.

Entrance exams

• CAT/XAT
• CUET

Discover careers that fit your interests with Edukali Pathfinder — take the assessment and explore colleges, salaries and day-in-the-life details.